I'm an email marketing agency founder who shares what's learning right now from sending over 10 million emails a year (not writing ten million emails, mind. Imagine that 😂).
Pet penguins 🐧
Four years ago, I had a great copywriting tutor called Tony.
Skills-wise, he's still way ahead of me (he's been doing this 15+ years).
But my current day rate is double his 🤷🏻♂️
And this demonstrates something I see all the time.
Business owners love focusing on being better at their job:
- A graphic designer takes another course
- A coach invests in more transformational coaching for themselves
- A developer learns a new platform
But they don't focus on upskilling areas that make you money: sales & copywriting.
- Writing sales posts for social media
- Email marketing
- Offer development
- Nailing your positioning
- Website copywriting
- SEO
- Ads
^ These skills are what allow you to increase demand for your services (meaning you can nudge your rates up).
You obviously still need to be good at what you do. You're just a conman if you're not. And you'll get found out.
But so often, talented people are skint. They don't have the life they deserve because they don't know how to show the world how amazing they are.
And they look at their competitors and say: "They're fucking shit! How are they doing so well!?"
That's what I love about my job.
Selling & copywriting is what I do.
It's what allows my clients to:
✈️ Fly business class
🏠 Invest in holiday properties
🚀 Scale their business to the size they want
... spend their money on whatever they want.
(Obviously not every client has this much cash - but I gotta hit you with the big shiny wins, don't I?)
If I keep at this game long enough, I'll have those things too. I'm sure of it.
Until then, I've got school uniforms to buy and nursery bills to pay 😂
(And. apparently, a pet penguin)
Cheers,
Alex
Alex Thompson
I'm an email marketing agency founder who shares what's learning right now from sending over 10 million emails a year (not writing ten million emails, mind. Imagine that 😂).
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