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There's a slim chance you noticed.

And an even slimmer chance you care.

But I've been a crap email marketer and not emailed YOU – the lovely people on my list – for AGES.

There's actually a big chance you've forgotten who I am.

You might be reading this email with a frown on your face thinking: "Who TF is this guy? I didn't sign up to this list!! SPAMMER!"

Well... Reader... you did sign up. At some point. I promise. I don't buy data/lists.

Anyway, that's besides the point.

You're here.

And it's up to you if you'd like to stick around.

This is me, btw, in case it jogs your memory:

If you don't want to learn about how to use email marketing to make more sales for your business...

If your priorities have changed...

I get it.

Go ahead and unsubscribe below 🙌

But if you'll give me ten seconds, I'm gonna let you know all the helpful stuff that's coming up.

Firstly, a few things have changed from my last email:

1) I got my first grey hair

2) We got a Golden Retriever puppy called Kia who has wrecked my house

3) I'm no longer a freelancer – I now run an email marketing agency.

The last one is cool (and relevant) because I'm now learning what's working/not working so much faster thanks to having clients with a combined list size of over 200,000 people.

And I want to share everything I'm seeing in real time with you.

I'm talking:

• A/B split test results
• CTAs getting more clicks
• Subject lines working well
• Sales campaigns that are selling
• Launch strategies
• Deliverability updates
• List growth strategies
• New email angles I've used
• Emails I'm getting from other writers that I think are class
• Loom videos breaking down emails and campaigns

So... what will it be?

A) Stick around

B) Unsubscribe

Your call 🙌

Cheers,

Alex

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PS If you've not emailed your own list in ages and you're wondering how to start... use this email as a template!
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Step 1 –> Acknowledge it's been a while
Step 2 -> Make a couple of jokes about how people probably didn't notice
Step 3 -> Tell people why they should stay
Step 4 -> Make it clear that it's okay to leave

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PPS – If you're actually a little bit excited these emails are back and you think the content that's coming sounds good... reply and let me know 🙌 It'll soften the impending tsunami of unsubscribes 😂