I'm an email marketing agency founder who shares what's learning right now from sending over 10 million emails a year (not writing ten million emails, mind. Imagine that 😂).
FREE beer 🍻
It's pretty easy to get someone's attention, Reader.
Take this email, for example.
I've got your attention, but I tricked you into it.
I said ‘FREE BEER’ purely to interrupt whatever you were doing and make you wonder what the hell I'm talking about.
There’s no free beer here 😩.
A bit annoyed? I don’t blame you. But stick around for a few more seconds so I can explain...
While it’s easy to get someone's attention, it's harder to get the right kind of attention.
But what does the ‘right kind’ look like?
Copy that makes your reader think:
💭"That’s exactly how I’m feeling right now."
💭 "They get it! "
💭 "Yes! That's right!"
Using cheap tricks (like what I did with the 'free beer') is shit craic.
And there's no shit craic allowed at copy craic other than my shit jokes.
Tricking your reader makes them raging. Think they'll trust you after that? Nee chance.
And (as you know, you clever marketer, you) trust underpins everything we're doing for our clients.
People don't take action without trusting a business. It's so important.
I think I'll get away with tricking you this one time, but don't think you'll be as lucky with your customers.
Nice one,
Alex
P.S I did actually use 'FREE Beer 🍻' as the subject line for an email I sent for a menswear client. You get free beer while they fit you for a suit, so there was a 'pay off'. That's fine. Usual open rates were 25% - the 'FREE beer' email did 64% 😂
P.P.S I want to make it up to you that there's no free beer here so how about this: I wrote an article (and recorded a video) about to come up with limitless content ideas for your blog (and your clients' blogs).
Watch it here 👇
Click here to watch the video.
Alex Thompson
I'm an email marketing agency founder who shares what's learning right now from sending over 10 million emails a year (not writing ten million emails, mind. Imagine that 😂).
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