I'm an email marketing agency founder who shares what's learning right now from sending over 10 million emails a year (not writing ten million emails, mind. Imagine that 😂).
Elite copywriting tip 🔥
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Direct-response copywriting is the 'art' of writing words that make a person take the action you desire (which in our case is usually to buy something/book a call or a meeting. The better you get at direct-response, the better your emails will convert. Mornin' Reader, Want more people to buy your stuff from emails? People want the results, not the work that comes with getting them. Use softer words like: Even better, make it sound like they've already got the result they're looking for. If you actually want that ^ btw, reply WELCOME SEQUENCE. There's a chance we can work together to get that live in your business. Alex |
Alex Thompson
I'm an email marketing agency founder who shares what's learning right now from sending over 10 million emails a year (not writing ten million emails, mind. Imagine that 😂).
There's a slim chance you noticed. And an even slimmer chance you care. But I've been a crap email marketer and not emailed YOU – the lovely people on my list – for AGES. There's actually a big chance you've forgotten who I am. You might be reading this email with a frown on your face thinking: "Who TF is this guy? I didn't sign up to this list!! SPAMMER!" Well... Reader... you did sign up. At some point. I promise. I don't buy data/lists. Anyway, that's besides the point. You're here. And...
Are we scared to make jokes these days? I forgot to grab a basket. Again. So carrying ten bottles of deodorant across the supermarket to the cashier had been a mission in itself (I kept dropping them. An old lady even picked one up for me as I had them cradled in my arms - not my finest hour). But it was 50% off the only deodorant that keeps me smelling fresh(ish) all day, so I wasn't giving my savings up for the sake of some Pensioner's spine. (Okay - I admit. Even I felt a little bad...
Brackets (or parenthesis, if you're posh) are a good way to get more personality into your emails, but only if you use them properly . In this short email, you'll learn how. Mornin' Reader, Have you ever watched the Director's Commentary version of a film? Yeah, me neither. What I'm told happens is, the film plays while the director talks about their experience of making the film etc. And that's the best way to use brackets (or parenthesis, again, if you're posh) in emails. Brackets give the...